When it comes to sports events, advertising boards play a pivotal role in capturing attention and delivering messages effectively. 

Whether you’re organising a local match or a national tournament, crafting visually striking boards can elevate the overall experience for fans and sponsors alike. Here are some top tips to help you design advertising boards that truly stand out.

Understand Your Audience and Event

Before diving into the design process, take a moment to consider your audience. Are they families attending a weekend game, or are you appealing to die-hard fans at a high-profile event? 

The design of your boards should align with the atmosphere and energy of the occasion. For instance, bold colours and dynamic visuals work well for high-energy sports, while a more refined approach might suit corporate-sponsored events.

Think about the physical setting too. Outdoor events may require materials resistant to weather changes, while indoor venues allow for more versatile options. 

Prioritise Material Quality

Design is only half the equation; the materials you choose play a critical role in the final output. Weatherproof and UV-resistant options are a must for outdoor events, while lightweight but sturdy materials work well indoors. 

This is where professionals like Simply Plastics can provide tailored solutions, offering high-quality materials suited to your specific needs. The right materials ensure your advertising boards look professional and last throughout the event.

Keep It Clear and Concise

One of the golden rules of advertising boards is simplicity. Sports events are fast-paced, and attendees won’t have time to decipher cluttered messages. Use minimal text—just a logo, a tagline, and perhaps a web address or QR code. 

Ensure the font size is large enough to be read from a distance, and pick colours that provide a strong contrast for readability.

Think of your board as a visual cue. The focus should be on immediate recognition rather than detailed information. Test your designs from different distances to ensure they remain legible and appealing.

Embrace Bold Imagery

Sports events are inherently energetic, and your advertising boards should reflect that spirit. Use high-quality images or graphics that capture motion and excitement. 

A well-chosen action shot or an abstract design with dynamic lines can make your board visually compelling.

Avoid generic stock images where possible; instead, opt for visuals that resonate with the theme of the event. Consistency in branding is essential, so ensure any imagery aligns with your brand’s identity.

Leverage Colours Wisely

Colours have a significant impact on how your boards are perceived. Vibrant shades like red or yellow can evoke excitement, while blues and greens are more calming. 

Whatever you choose, ensure it aligns with your brand identity and doesn’t clash with the event’s overall aesthetic.

A pro tip is to use complementary colours to make text and logos pop. For example, white text on a dark background is a classic choice for readability.

Think About Placement

No matter how stunning your design, it won’t be effective if it’s not strategically placed. High-visibility areas such as near goalposts, along track sidelines, or at entry points are ideal. 

Consider the camera angles as well; boards often appear in televised broadcasts, so positioning them to maximise exposure can add significant value.

Final Remarks

By combining thoughtful design with quality materials and strategic placement, your advertising boards can enhance the vibrancy and professionalism of any sports event. 

Keep your audience in mind, focus on clarity, and don’t be afraid to experiment with bold elements. With these tips, your boards will leave a lasting impression on attendees and sponsors alike.

As businesses continue to shift towards e-commerce, BigCommerce has become a go-to platform for online stores. It’s robust, scalable, and user-friendly, but to make the most of it, you need more than just a well-designed store. That’s where BigCommerce marketing agencies come in. These agencies specialise in taking your BigCommerce store to the next level, using a combination of strategic marketing, expert knowledge, and the latest tools. Let’s explore the top 5 services offered by BigCommerce marketing agencies and how they can help skyrocket your store’s performance.

Search Engine Optimisation (SEO)

If you want your BigCommerce store to be found online, SEO is absolutely essential. SEO is all about optimising your store so it appears in search engine results when potential customers look for products you sell. A BigCommerce marketing agency can help improve your store’s search engine rankings by optimising key elements like product descriptions, meta tags, and URLs, ensuring your store gets the visibility it deserves.

But SEO isn’t just about keywords. It’s also about creating a smooth user experience and ensuring your site loads quickly, which is a factor that search engines like Google take into account. Agencies use a mix of on-page SEO (like content and structure) and off-page SEO (such as link-building) to create a holistic strategy for driving organic traffic to your store.

The result? Higher rankings, more organic traffic, and ultimately, more sales.

Pay-Per-Click (PPC) Advertising

While SEO is a long-term strategy, PPC is the way to drive immediate traffic to your BigCommerce store. PPC ads, whether through Google Ads or social media platforms like Facebook, can put your store right in front of potential customers as soon as they search for relevant keywords or show interest in similar products.

A BigCommerce marketing expert in UK has the expertise to run targeted PPC campaigns, ensuring that every penny of your budget is spent efficiently. They’ll focus on creating compelling ad copy, optimising bidding strategies, and refining audience targeting to increase your chances of reaching the right people at the right time.

The best part? PPC allows you to scale quickly. With the right strategy in place, you can drive high-quality traffic to your store, increase your sales, and track the ROI of your ad spend.

Social Media Marketing

Social media has become a powerful tool for e-commerce businesses. It’s where your customers spend a lot of their time, so it’s essential to meet them where they are. BigCommerce marketing agencies help businesses leverage social media platforms like Instagram, Facebook, Pinterest, and TikTok to build brand awareness, engage with customers, and increase sales.

Through organic posts and paid social advertising, agencies can help your store grow its following and create a community of loyal customers. They’ll manage everything from content creation—such as engaging posts and eye-catching visuals—to running social media campaigns that drive traffic to your BigCommerce store.

With social media, it’s not just about selling; it’s about creating a brand presence and fostering customer relationships. A solid social media strategy can translate to higher engagement, brand loyalty, and ultimately, more sales.

Email Marketing Campaigns

Email marketing remains one of the most effective ways to engage with customers and encourage repeat sales. BigCommerce marketing agencies use email to nurture your customer relationships, sending out newsletters, promotions, and personalised recommendations.

A key advantage of email marketing is automation. Agencies can set up automated workflows that send emails to customers at specific points in their journey—whether it’s a welcome email, an abandoned cart reminder, or a post-purchase follow-up. By segmenting your audience based on purchase history, location, and other factors, agencies can ensure your emails are relevant and personalised, driving higher open rates and conversions.

Effective email marketing can keep your customers coming back, driving not only immediate sales but also long-term customer loyalty.

Conversion Rate Optimisation (CRO)

Attracting visitors to your BigCommerce store is only half the battle. The real challenge is turning those visitors into paying customers. This is where Conversion Rate Optimisation (CRO) comes in. CRO involves tweaking your store’s design, layout, and user experience to ensure it’s as easy as possible for visitors to make a purchase.

BigCommerce marketing agencies excel at using data and tools like A/B testing, heatmaps, and user behaviour analysis to identify friction points in the customer journey. Whether it’s optimising your checkout process, improving product page layouts, or ensuring your site is mobile-friendly, agencies work on refining your store to boost conversion rates. The result is a more efficient online store, with fewer cart abandonments and a higher overall conversion rate, ultimately leading to increased sales and a better ROI.

Key takeaways 

• Be careful when choosing your parent host
• Create a variety of hosting plans 
• Creative branding
• Invest in SEO, social media, email marketing, or paid ads
• Offer free trials, discounts, or referral programs 
• The best hosting reseller plans come with quality support

In 2024, statistics show that 65.3% of all small businesses in the US are profitable, and on average, a small business makes annual revenue of $1,221,884. This number drops to $47,794 for businesses with no employees, but their expenses are much lower, too. 

The numbers show there is hope despite the crowded market. The web hosting market is projected to reach $216 billion by next year. A hosting reseller business can be viable if you can adapt to changes and make smart (not huge) investments in advertising and marketing.

You can start a reseller hosting business as a company or an individual. This type of business involves providing a service without managing or owning a server. As a reseller, you are buying hosting from another company and reselling it. This can be a lucrative form of passive income. 

Driving the bottom line 

Reseller profit margins can be as high as 60%, especially if the provider offers added-value services. Normally, the margin is 20-40%. Running and maintaining this business isn’t expensive. You need to set up the initial infrastructure. Once you start getting customers, you’ll see the profits come in. 

To drive your bottom line, consider including VPS services in your offerings. They come with appealing features, like high-quality servers. 

You can scale up to increase returns if your profit is just several dollars per customer per month. Less than 10% of startups might be successful at scaling, but those that manage it see average revenue growth of up to 60%, according to a 2023 study.  

Becoming a successful reseller

To become a successful reseller, you should go for unlimited hosting and choose your parent hosting company very carefully. Create a variety of hosting plans to attract customers with different needs. If you’re creative, let it reflect on your branding. 

Invest time and energy in promoting your services. People need to find out about you, and effective ways and channels include SEO, social media, email marketing, and paid ads. You could offer free trials, discounts, or referral programs to attract customers. These approaches also work for existing users. 

Don’t underestimate the importance of a business plan. It is 152% more likely that a business owner who took the time to write one will actually launch. Assess the competition, study industry trends, and try to identify target customers so you can tailor your hosting plans. If you are seeking funding, you need a well-defined business vision or mission. 

The best hosting reseller plans come with quality support. As of 2024, 80% of companies compete based on customer experience.

Focus on optimal load time for your website. Between 2017 and 2023, the average size of a web page increased from 1.4 MB to 2.3 MB for desktop and from 1.3 MB to 2 MB for mobile. Heavy pages load slowly, which drives potential customers away.  

FAQ

How much profit can you make as a hosting reseller?

If you are selling packages for $20/month and you gain 100 customers, your monthly revenue will be $2,000. Your profit is this amount minus what you owe the parent host. 

In 2024, the most popular resellers charge from $16 to $20 a month. You can get hosting from the environmentally friendly provider GreenGeeks for just $19.95 a month. 

What is a good profit for reselling hosting?

Typically, resellers get 20-50% on the products they sell. Factors like inventory costs, shipping and handling, and overhead go into the reseller’s profit. 

How can a business survive in a crowded market?

It will take tons and tons of research, but in sum, you need to know your target group, create unique branding, encourage word of mouth, and establish a unique selling point.